After oodles of options and the very cliché examples for the byline that would suit our baby – Traditisiya- we decided on ‘The Contemporary Tradition’. So what exactly is ‘The Contemporary Tradition’?
It is anything that you want it to be. But for us ‘The Contemporary Tradition’ is three words that define our brand. Just the way India has evolved and modernized, Traditsiya is an offspring of this evolution and modernization that India is today, deeply rooted at the same time.
For all those who think India is poor is supposedly not exposed to the many rich art forms of India. We are so proud and enchanted to embrace one of the most creative and unfortunately, slowly fading away art form- ‘Hand Embroidery’ as one of our features. Coming back to Traditsiya and its byline, it’s just the right concoction of India and the Indian women of the 21st century along with the flavors of tradition that results in the best fusion.
Check out our collection and you will know. We proudly present to you our baby: ‘Traditsiya- The Contemporary Tradition’.